The goal of these campaigns isn't always to say take away our guns. IMO it's to get us used to having our rights taken away and letting it happen. I think that these gun laws, much like healthcare and the Patriot Act, have been sitting in a drawer somewhere, gathering dust, just waiting for the right crisis/event. VTech, Tucson, Colorado, and of course the never mention Ft. Hood just weren't the right crisis. It took the killing of children to get the public whipped up enough to make these changes at least possible. I do think the WH has underestimated the will of the people on this one though.