On the way to McDonald’s, Indians discovered a love for KFC’s fried chicken
KFC is now a prominent presence in Indian cities and towns. In the next couple of years, the red and white signboard will be even more visible. Yum! Brands, the parent company that owns the KFC brand, has set in motion an expansion plan to open 500 stores by 2015. It isn’t being over-ambitious. About 1,800 people visit each of the 190 existing restaurants every day. In December alone, there will be 40 new KFCs popping up all over the country. Despite the fact that there are less than 200 outlets now, India is expected to be such an important market that Yum! Brands India reports directly to the headquarters in Louisville, Kentucky. China is the only other country that also has a division.
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KFC has significantly ****ed up its recipes in India. The hot and ****y wings it serves here are the ****iest in the world, among KFC restaurants. Late last year, it introduced Fiery Grill, which took the battle against the tandoori chicken right up its oven door. While it isn’t as red as tandoori, it tastes quite similar., as if the tandoori went abroad to live for a few years and then returned to India. Next week, it will launch curry chicken, a variant of the fried chicken which has the aroma and punch of curry.